#11

Blog 11

A “Day in the Life” of the target audience of AIRFRANCE

1. Gender Split: Female

2. Age: 30s-40s

3. Marital Status: Single

4. Job: Business

5. Car: Blue Audi

6. Urban/Rural: urban/suburban

7. Grocery Shopping: Whole Foods – eggs, bread, fish

8. Favorite Clothing Brands: Macy’s, Nordstrom

9. Favorite Music: pop

10. Favorite Movies: romantic comedies (ex. Roman Holiday)

11. TV: talk shows and travel channel: The View, Anthony Bourdain: No Reservations

12. Alcoholic Drink: red wine

13. Non-Alcoholic Drink: milk

14. Favorite Type of Eatery: European restaurant

15. Fragrance: Chanel

16. Sporting Activity: tennis

17. Vacation Destination: France, Italy, Western Europe in general

18. Dog or Cat: Cat

19. Kid’s Names: Emily, William

20. Mac or PC: Mac

In the AIRFRANCE ad, the model seems to share a resemblance with Audrey Hepburn, suggesting that the target audience is older and tend toward the romantic.  The gold and high class flare of the add suggest a wealthier audience, but not super wealthy, more upper middle class.  The ad also is advocating travel, suggesting the viewer's interest in new experiences and adventure.  Additionally, the ad has a fancifulness to it that seems to be for the purpose of attracting persons from "ordinary," "average" lives and promising something better, as in a form of escapism.  Such a draw to escapism over reality, while also a clear draw on money, may imply that the target audience is wealthy enough to travel yet does not often do so for pleasure.